The Wonderful Company Scales World-Class Retail Execution with Pulsar
February 27, 2026
The Wonderful Company is a vertically integrated consumer packaged goods organization focused on agriculture-based products. Its portfolio includes pistachios, pomegranates, citrus, bottled water, and wine brands sold through major retailers across the United States and Canada.
A key differentiator for The Wonderful Company is its internal merchandising organization. More than 300 field merchandisers execute in-store programs for multiple brands, ensuring products are displayed, positioned, and supported in accordance with premium brand standards.
The Operational Challenge
Retail execution is critical to The Wonderful Company’s business strategy. Merchandisers operate inside grocery stores every day, often in backrooms where network connectivity is limited or unavailable. At the same time, internal brand teams and retail partners continue to ask for more data, more insights, and faster feedback from the field.
The organization needed to:
- Capture accurate data as close to real time as possible
- Support complex merchandising workflows across brands and retailers
- Reduce administrative burden on field teams
- Turn field activity into actionable insights
- Operate reliably without interruptions due to lack of connectivity
The Wonderful Company began using Salesforce as the system of record for merchandising activities and performance, and mobile access and offline capability were essential to making it work in real-world, fast changing store environments.
The Solution
The Wonderful Company adopted Pulsar by Luminix as its mobile platform to access and update Salesforce. Pulsar provides an offline-first experience while integrating directly with Salesforce as the backend system.
Pulsar enables:
- Offline data capture inside stores and stock rooms
- Highly configurable workflows aligned to the company’s merchandising processes
- Integration with Salesforce Maps, analytics tools, and survey platforms
- A single mobile hub for tasks, data collection, and insights
Rather than forcing teams to adapt their processes to technology, Pulsar was configured to reflect the company’s dynamic, world-class merchandising processes.
How Pulsar Is Used in the Field
Merchandisers use Pulsar as their daily operating system. The platform supports:
- Visit planning and store-level execution
- Display setup and compliance tracking
- Pricing, placement, and competitive data capture
- Structured and ad hoc data collection
- Offline operation with seamless sync back to Salesforce
Pulsar brings together multiple tools behind the scenes, allowing field teams to focus on execution without unnecessary complexity.
Business Value
With Pulsar, The Wonderful Company has strengthened its field operations foundation:
- Data is captured closer to the moment of execution
- Field teams spend less time on administration
- Managers gain better visibility into execution results
- Brand teams receive more consistent, reliable insights
- Retailers benefit from stronger in-store support
The platform enables merchandising teams to spend more time selling, building displays, and supporting store partners.
Why It Matters
In produce and consumer packaged goods, in-store execution is often the difference between winning and losing shelf space. Pulsar helps The Wonderful Company support its field teams with tools that work where they work, even without connectivity. The result is stronger execution, better data, sustained brand leadership, and increased revenues.
Share on: