Our Mission

Luminix was founded in 2011 with a single focus to help people work away from the office without limits. We solve the connectivity challenges that hold businesses back by building mobile and offline Salesforce and Cloud solutions that perform anywhere.

Luminix technology keeps data flowing where connections can’t. Our customers range from small to very large organizations that rely on Salesforce and other Cloud systems for their business processes. Organizations around the world using Pulsar include small family farms in Asia, multinational corporations in Europe and the US, field service teams in New Zealand, gas wells in the Appalachian Basin, and more.

Our mission is simple: make Salesforce and other Cloud systems your company relies on accessible everywhere, regardless of network availability. We help teams manage opportunities, optimize field visits, capture customer orders, and complete service reports online and offline. Whether your team works in an office or the most remote field site, we make sure your data and your business stay connected.

Our Executive Leadership Team

Geetha Vallabhaneni

Founder & CEO

Geetha is passionate about technology that solves real problems. A computer engineer with 25+ years of executive, operational, sales, and customer support experience, she is deeply committed to transforming how people interact with enterprise software and information. Growing up in rural India taught her the value of community, which she strives to nurture within her team and throughout Luminix’s network of customers and partners.

Juan Carlos Soto

COO & Strategic Partnerships

Juan Carlos enjoys working at the intersection of technology and business to solve challenging problems for customers and teams. He has been an advisor to Luminix since its founding. In addition to his operational duties at Luminix, he serves on the board of various venture-backed companies and non-profit organizations and is an angel investor. Throughout his career, he has also held roles from CEO to hands-on technician at organizations ranging in size from startups to Fortune 100 companies.

Fernando Rodriguez III

Chief Technology Officer

Fernando’s fascination with software began in the mid-1980s, when he spent many hours pioneering the use of early Mac computers for new creative applications. As a Luminix engineer, he uses skills acquired from previous tech roles, including software trainer, database administrator, and mobile developer. His approach to team cohesion is rooted in respect for others, humility in one’s skills, and good-natured humor.

Brad Sparks

VP of Engineering

Brad loves tackling tough architectural problems and enjoys being the first to jump on new technology challenges. Before joining Luminix, he worked in network security, engineering, and operations services, and in technical management across several industries, where he honed his skill set in mobile and web development, software integration, and engineering leadership. He has a knack for crossing cultural gaps and supporting relationships with our customers around the world.

Steven McMahon

Senior Director, Sales

Steven found his dream job when he joined Luminix’s nimble and dedicated team. With over 25 years of consulting and sales experience in the technology and finance industries, he leads sales, customer support, and business development at Luminix. He enjoys working closely with large and small clients to address their business challenges and help them grow their revenue and profitability.

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