Corteva Enables Global, Offline-First Sales Execution with Salesforce and Pulsar
March 26, 2026
Corteva Agriscience is a global agricultural company focused on seeds, crop protection products, and agronomic services. Headquartered in the United States, Corteva operates in more than 90 countries and serves farmers across diverse climates, crops, and market models.
Corteva’s mission is to help protect the global food supply by supporting farmers with both products and expertise. Sales teams and agronomy specialists play a critical role in that mission by working directly with growers in the field.
The Operational Challenge
Corteva operates at a global scale, with regional differences in crops, regulations, languages, and go-to-market models. Some regions sell directly to farmers, while others rely on distributors and partners. Tools and processes must adapt to these differences without losing consistency.
Sales teams work primarily face-to-face with farmers, often in rural areas where connectivity is unavailable or unreliable. At the same time, Corteva must capture accurate customer data, demand signals, and product commitments directly into Salesforce.
Key challenges included:
- Supporting offline sales execution in rural environments
- Updating customer account, contact, and event details while offline
- Managing complex, region-specific sales models
- Creating sales reports customized by product and user language
- Capturing demand, commitments, and customer signatures in the field while offline
- Providing sellers with relevant customer context before visits
- Integrating multiple digital tools without overwhelming users
The Solution
Salesforce serves as Corteva’s system of record for customer data, opportunities, and sales processes. To extend Salesforce into the field, Corteva adopted Pulsar by Luminix as its mobile sales platform.
Pulsar provides an offline-first experience with seamless Salesforce integration, enabling Corteva to deliver custom sales workflows without rebuilding its CRM foundation.
The solution supports:
- Offline access to customer and opportunity data
- Custom sales processes with easy-to-use interfaces tailored to regional needs
- Electronic signatures captured in the field while offline
- Integration with rebate simulations and allocation logic
- Consistent execution across iOS devices used by sales teams
How Pulsar Is Used
Sales representatives use Pulsar as a primary tool during field visits. The application supports:
- Tracking farmer visits and engagement history
- Collecting demand and product commitments at the farm level
- Updating customer CRM details in the field
- Capturing electronic signatures offline
- Simulating rebates and commercial incentives
- Managing product allocation and availability
- Recording customer issues and follow-up actions
- Dynamic generation of custom sales reports by product and user language while offline
Custom objects built in Salesforce are synced to Pulsar to ensure sellers see only what is relevant to their region and role.
Business Value
With Pulsar, Corteva strengthens its sales enablement foundation:
- Sales teams work effectively without relying on connectivity
- Data is captured at the moment of customer interaction
- Custom processes with fit-for-use user interface tailored to specifc regional agricultural selling models and language requirements
- Administrative effort is reduced for sellers
- Salesforce remains the central source of truth
This results in more consistent execution across regions, better alignment between field activity and enterprise systems, more productive employees, and increased customer and partner satisfaction.
Looking Ahead
Corteva continues to expand and refine its digital sales capabilities. Future priorities using Pulsar include:
- Improving data collection efficiency
- Providing better summaries and context for sales visits
- Exploring voice-driven data capture
- Using AI to reduce manual entry and surface insights
- Supporting additional regions and languages
The long-term focus is to help sales teams spend more time advising farmers and less time managing systems.
Why It Matters
In agriculture, success is determined in the field. Corteva’s ability to support farmers depends on reliable, informed, and timely engagement. Pulsar enables Corteva’s sales teams to operate effectively wherever they work, while keeping Salesforce at the center of the business.
By combining offline-first mobile execution with flexible Salesforce integration, Corteva builds a scalable foundation for global sales operations.
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